Isn’t it time to step into the future? Pandora Reality is changing the way things are seen, places are visited and ideas are realized. They are transforming the real estate landscape, and we’re excited to see what they are bringing to the market.
Traditionally when new construction projects are created or spaces become available to buy or rent, real estate agents take their clients to view them in person. But with Pandora Reality, that may not be necessary in quite the same way.
Launched in 2014 with the idea of revolutionizing the virtual reality market in New York City and beyond, Pandora Reality has done just that over the past three years. With real estate as a prime focus on their business model, Pandora Reality partners with a multitude of firms and shows them what technology can do.
Virtual reality allows viewers to see potential spaces in 3D without leaving the real estate office.
“We see virtual reality as the future,” founder Alper Guler said, who launched the company after working as a data analyst and seeing that some clients had a hard time imagining what their homes would look like with new furniture.
The gensis of Pandora Reality was to be able to show clients what their homes would look like, using Virtual Reality. From there, it grew by leaps and bounds as more and more firms turned to Pandora Reality when they wanted creative and unique ways to connect with their clients.
When Pandora Reality works with real estate firms, they tend to focus on creating a virtual reality of spaces that viewers can visit without leaving the real estate office. That means instead of schlepping out to see seven different apartments in opposite sides of town, you could instead usher your client into a virtual reality space to see them perfectly.
Visualizing furnishings or the layout of an apartment is easy with VR.
That’s not to say, of course, that in-person visits will go extinct; but Pandora Reality lets real estate agents quickly narrow down what their clients are actually interested to help the process go more smoothly. Then, when a client still wants to go visit a space in person, agents know that a deal is more likely to be done.
Pandora Reality also works with new construction projects, as a way to feature developments and to let potential buyers or renters experience the space. To help a house feel like home, Pandora Reality also works with furniture companies to “furnish” spaces -- and of course, if real estate clients are interested in the furniture, they can purchase that as well.
Although real estate is Pandora Reality’s first love, it isn’t the exclusive focus the company has. Pandora Reality has partnered with a variety of firms, including PepsiCo, the Bayer and General Electric.
Pandora Reality's interface allows spaces to be virtually created so that more people can experience them.
“The platforms for virtual reality are being developed at a fast pace and we’re expecting that it will become the technology that everyone is using,” Guler noted.
With Facebook, Google and Apple all starting to turn their attention to virtual reality and augmented reality, it does seem like the industry is heading in that direction, sooner rather than later.
Guler has seen first hand how virtual reality being used in real estate helps everyone involved with the process. Clients are happier, agents can work smarter, while leveraging some of the best technology available.